I see a remarkable number of sites advertising how they can dramatically increase the number of searchers coming to your website. SEO companies flaunt impressive statistics and claims to make your site number one on Google Organic search results. But is this missing the point?
I would rather have 1 qualified lead to my site per week than 1,000 people who landed there expecting something else. I will be honest with you, my website receives around 20 – 30 unique hits per day and my blog averages around 60 – REALLY! That’s all. However, I am more than happy with that because most of the visitors are UK based and I get a high number of people that sign up for more information. I work on my own or with a small group of freelance developers, and quite frankly, I could not handle any more enquirers without it impacting on the quality of service I like to deliver.
So, I actively work to improve the quality of my visitors rather than the quantity. I concentrate on local keywords like “Chesham, Buckinghamshire” and restrict my Google adwords to local searches. The copy on my website relates very much to our locality and particularly to the small business community I enjoy working with. I even have a Chesham Heroes section on my website where I promote local businesses and organisations.
The result is I dominate Google searches in my chosen keywords for the local area but appear nowhere in national or global searches. Suits me just fine.
