Google has introduced a new search projected to influence almost 10.5 billion search results every month, this new algorithm lowers the rank of sites that take content from other sites without adding to the usefulness of the original, link farms, and other useless sites while increasing the rank of quality sites.
Google’s post, ”finding more high quality sites in search” explains, “Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”
Quality in this case means increased visibility. If there was ever a justification for creating good quality content, then this is it. From now on, Google will reward websites with original content and information such as research, in-depth reports, analysis and regular but relevant update, with higher search rankings. Personally I suspect that Google has registered that search sites such as Bing are consistently delivering better and more relevant results which means their lucrative adverting revenue is threatened.
If you want to increase your visibility through Google search then forget about SEO businesses that offer instant front page listings make regular changes to your website or blog with high quality and relevant content. Read and follow Google’s quality guidelines and you will almost certainly get better results than using a search optimisation company.
Quality guidelines – basic principles
- Make pages primarily for users, not for search engines.
- Don’t deceive your users or present different content to search engines than you display to users.
- Avoid tricks intended to improve search engine rankings.
- Don’t participate in link schemes designed to increase your site’s ranking or PageRank.
- In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
- Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
It would appear that this is just the beginning of of Google’s master plan to make search more accurate and relevant. So watch out for announcements and heed the requirements.
If you need advise on quality content for Google search please contact us.
